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CONQUER THE GERMAN MARKET WITH A WELL KNOWN PARTNER
If you and your artists have your sights set on the German market, Radar helps you to hit your target!
You can wait till your act is on the european top priority list – but you don’t have to - we'll find partners in our “home territory” when you need support for your artist in any kind of arbitration. Radar collaborates closely with all of the major and important independent labels in Germany, and we are also well connected to concert promoters and all areas of music related media - ready to guide you on the road to launching a career over here.
Radar, located in Bochum, Germany, is a multi-faceted company with a staff of 12 persons, focused primarily on:
* Independent comprehensive promotion * Publishing (affiliated with Universal Publishing) * Marketing and brand co-ops °°°INDEPENDENT PROMOTION We provide our clients the support they need in Club promotion, Radio/TV promotion, Event & Street promotion and Online promotion according to their individual needs. Aside from the “standard” approaches, Radar is always out in front with creative individual solutions:
3 small examples:
RADAR BROADCAST EVENTS Exclusive cinema live events are enjoying increasing popularity with fans from the most diverse styles of music. The concert presents itself as a highly emotional staging format, which can be utilised at different levels. In addition to the actual live broadcast, the concert can also be made available as "Video on Demand”, licensed to TV partners and last but not least, marketed as a DVD. For european priority acts, this tool gives every territory the opportunity to get a promo impact with high emotional value, even if the personal appearance of the act can’t be realized....
STAMP: "‘ARTIST’ - NEW ALBUM OUT ‘DATE’" On the weekend prior to the release date and in addition to increased plays of the single in several selected clubs (20-50), the stamp will be deployed with VIP DJs, ensuring that the stamp is actually displayed at the club entrance: This guarantees that each guest is initially informed about the upcoming release upon entering the club!
RADAR PILOT - UNCLESALLYS*S CLUB TV - DVD! (SPECIAL EDITION FOR DJS ONLY!) At the beginning of 2005, we created a slot for showing your video on-screen in 85 alternative / indie clubs all over Germany. A 30 – 40 min. stretch of clips on DVD is screened during alternative club nights. You may also add info such as website, tour dates and release dates! Additional press features in our print-partner, unclesally*s magazine, are included. The same tool is also produced for the gothic scene, with the “Schattenreich Sonic Seducer Club TV – DVD” screened at the most important gothic clubs nationwide.
CLIENTEL INCLUDES: Franz Ferdinand, Kings Of Leon, Blur, Oasis, Placebo, Oomph!, Funeral For A Friend, Radiohead, The Strokes, Goldfrapp, Depeche Mode, U2, Client, The Creatures, HIM, Within Temptation, De/Vision, Green Day, Beatsteaks, Rammstein, Enter Shikari and lots of others.
(you want more ? - check out our references !)
°°°RADAR PUBLISHING As a co-publishing partner with Universal Publishing, Radar is always on the lookout for new talent in this capacity. The A & R department concentrates on finding new acts at a very early stage and helps them in the support and development of their skills. Of course we also care for established acts. (e.g. Oomph ! / Augen auf ! 6 weeks at No 1 on the German Charts, Platinum Single), Exilia / Stop Playing God ( Coincidence / Can t break me down (all Single Charts), Exilia Unleashed (Album Charts), Qntal / Ozymandias (Album charts), Qntal / Siver swan (Album charts), Exilia / Nobody excluded (Album charts)
°°°RADAR MEDIA
At Radar Media, we create co-ops between the music biz and other industries to exceed what the usual campaigns offer and create more impact for the product, always carefully ensuring compatibility with the artist and no compromise of artist credibility. These are some of our clients: Toyota, Drum, Senator Film, Dickies...
Successful artists as testimonials for a brand – Successful brands as support for music campaigns. The aim in both directions is to motivate the consumer, in line with our motto, "don't sell it, just make ‘em wanna buy it” – we add value!
OUR DEPARTEMENTS – WHO IS IN CHARGE: Radar Frühwarnsystem – promotion departement Contact: welli@radar-net.de (Astrid Wellenberg - Head of Promotion)
Radar Musikkontor – publishing departement Contact: heri@radar-net.de (Heri Reipöler – A & R and Managing Director)
Radar Media – marketing and brand company Contact: oliver@radar-net.de (Oliver Ihrens – Managing Director)
Our Homebase:
Radar Musik und Unterhaltungs GmbH Viktoriastr.41 44787 Bochum T: ++49 - (0)234.32487.0 F: ++49 - (0)234.32487.18
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